A portrait of cult leader Bentinho Massaro (who I'd never heard of before) by Be Scofield who spent a month with the cult in Sedona. I think Scofield over-emphasizes the tech/startup angle... since when does having a website and an instagram account qualify as a "brilliant" use of technology? It's like the commentators who still can't get over that ISIS members use Twitter.
Scofield's description does certainly paint Massaro as a typical narcissist guru. Why does there always seem to be a few thousand people in Boulder and Sedona who feel a need to be financially fleeced and abusively told what to believe by an unrepentant liar? (I guess if the 2016 election is an indication, it's not a phenomenon limited to New Age hotspots.)